To work towards projecting a positive and correct image of India and its people in the in the U.S. and foreign media, and correct any distortions in the media's reporting of current events taking place in India.

To promote the philosophy of 'Integral Humanism'.

To foster a cordial relationship between Asian Indian and North American People, by establishing direct communication channels with local ethnic and national media, and organizing regular seminars on topics of mutual interest.

To create a think tank of mature, experienced and intelligent individuals of Indian origin in order to utilize their expertise and wisdom to generate new ideas which could be beneficial for the Asian Indian community in North America and the people of India.

To work towards strengthening social bonds among Asian Indians, irrespective of region, religion, race, creed and color, and help to generate a feeling of oneness and brotherhood.